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Demographics Are Dead
I just read an interesting article on Mashable about defining a target consumer. Pretty critical for creating communications that Inform, Engage & Inspire… wouldn’t ya say? By Jamie Beckland...
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Marketing the Unmarketable: Salmon Fishing in the Yemen
Have you ever been tasked with selling something so unique and far-fetched it seems almost unsalable? Something so over-the-top that it appears not so much visionary as irrelevant to the industry and...
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4 Ways Trying to Lose Weight Is Like Marketing
It seems like the whole world made the New Year’s resolution to lose weight. Luckily for me, the gym isn’t nearly as packed full of people as it was a few weeks ago. Back then, every news outlet in the...
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